As part of a larger brand awareness campaign, global health service provider Cigna has just launched a new multimedia website dedicated to helping individuals who are dealing with issues relating to self-confidence, body image, peer-pressure, parenting and career.
GO YOU Hub is providing everyone inspiration by offering them stories of individuals overcoming adversity as well as content by physicians, behaviorists and clinicians in a form of news articles, tips, insights and white papers.
As part of the GO YOU Hub launch they are also sponsoring an essay contest called “Pay It Backward” where essays about people who have influenced our lives, who have inspired us to become better people, the better us, are accepted. The contest is open for entries through November 21, 2013, and the winner will be getting a chance to take a trip of a lifetime to a destination of his or her choice.
“We want to better understand their[customers] lives, health, attitudes and aspirations, and how we can help them achieve whatever matters most in their lives. That’s why our Cigna.com/GOYOU Hub is a welcoming place to come and tell us how being true to yourself make you truly healthy,” said Benjamin Karsch from Cigna.
Get inspired and embrace your true self with a little help from Cigna.
Disclosure: This post was requested by an advertiser.